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Windows 11 Start menu ads are now rolling out to everyone

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Start menu ads in Windows 11
The app recommendations in the Windows 11 Start menu. | Image: Microsoft

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

“The Recommended section of the Start menu will show some Microsoft Store apps,” says Microsoft in the update notes of its latest public Windows 11 release. “These apps come from a small set of curated developers.” The ads are designed to help Windows 11 users discover more apps, but will largely benefit the developers that Microsoft is trying to tempt into building more Windows apps.

Microsoft only started testing...

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freeAgent
46 minutes ago
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I'm sure they feedback was so overwhelmingly positive that they decided to push this out even faster than initially planned. Who doesn't want to see ads every time they interact with their computer? I can't wait for MS to put ads in the File Explorer and literally everywhere else! It will be amazing!
Los Angeles, CA
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Airlines will soon have to pay you back if they cancel or delay your flight

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A plane flying with contrails behind it
Photo by Urbanandsport / NurPhoto via Getty Images

The Department of Transportation (DOT) finalized rules that will soon require airlines to quickly refund passengers if they cancel or delay flights or make significant changes.

Airlines must pay passengers back either in cash or in the original form of payment, no matter the reason they cancel their flight. Alternatively, passengers can choose to accept travel credit, other kinds of transportation, or another flight offered by the airline.

Airlines must also refund passengers if their flight itinerary is “significantly changed” and they don’t accept the airline’s alternative travel options. Specifically, this means that you can get your money back if your flight changes its arrival or departure time by three or more hours for domestic...

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freeAgent
49 minutes ago
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Excellent! However, this could also cause airlines to simply cancel flights that get close to being delayed by 3 hours. After all, if they're going to have to refund you anyway at that point, why bother flying a plane full of people around for free?
Los Angeles, CA
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Updating California’s grid for EVs may cost up to $20 billion

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A charging cable plugged in to a port on the side of an electric vehicle. The plug glows green near where it contacts the vehicle.

Enlarge (credit: boonchai wedmakawand)

California's electric grid, with its massive solar production and booming battery installations, is already on the cutting edge of the US's energy transition. And it's likely to stay there, as the state will require that all passenger vehicles be electric by 2035. Obviously, that will require a grid that's able to send a lot more electrons down its wiring and a likely shift in the time of day that demand peaks.

Is the grid ready? And if not, how much will it cost to get it there? Two researchers at the University of California, Davis—Yanning Li and Alan Jenn—have determined that nearly two-thirds of its feeder lines don't have the capacity that will likely be needed for car charging. Updating to handle the rising demand might set its utilities back as much as 40 percent of the existing grid's capital cost.

The lithium state

Li and Jenn aren't the first to look at how well existing grids can handle growing electric vehicle sales; other research has found various ways that different grids fall short. However, they have access to uniquely detailed data relevant to California's ability to distribute electricity (they do not concern themselves with generation). They have information on every substation, feeder line, and transformer that delivers electrons to customers of the state's three largest utilities, which collectively cover nearly 90 percent of the state's population. In total, they know the capacity that can be delivered through over 1,600 substations and 5,000 feeders.

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freeAgent
55 minutes ago
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Rooftop solar helps with this problem, but of course the utilities don't want that!
Los Angeles, CA
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Google can’t quit third-party cookies—delays shut down for a third time

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Extreme close-up photograph of finger above Chrome icon on smartphone.

Enlarge (credit: Getty Images)

Will Chrome, the world's most popular browser, ever kill third-party cookies? Apple and Mozilla both killed off the user-tracking technology in 2020. Google, the world's largest advertising company, originally said it wouldn't kill third-party cookies until 2022. Then in 2021, it delayed the change until 2023. In 2022, it delayed everything again, until 2024. It's 2024 now, and guess what? Another delay. Now Google says it won't turn off third-party cookies until 2025, five years after the competition.

A new blog post cites UK regulations as the reason for the delay, saying, "We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem." The post comes as part of the quarterly reports the company is producing with the UK’s Competition and Markets Authority (CMA).

Interestingly, the UK’s CMA isn't concerned about user privacy but instead is worried about other web advertisers that compete with Google. The UK wants to make sure that Google isn't making changes to Chrome to prop up its advertising business at the expense of competitors. While other browser vendors shut down third-party cookies without a second thought, Google said it wouldn't turn off the user-tracking feature until it built an alternative advertising feature directly into Chrome, so it can track user interests to serve them relevant ads. The new advertising system, called the Topics API and "Privacy Sandbox," launched in Chrome in 2023. Google AdSense is already compatible.

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freeAgent
58 minutes ago
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I love how it just becomes more and more obvious that FLoC/Topics replacing 3rd party cookies in Chrome had absolutely nothing to do with increasing user privacy and everything to do with perpetuating Google's monopoly in web advertising.
Los Angeles, CA
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Grindr users seek payouts after dating app shared HIV status with vendors

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A person's finger hovering over a Grindr app icon on a phone screen

Enlarge (credit: Getty Images | Thomas Trutschel)

Grindr is facing a class action lawsuit from hundreds of users over the sharing of HIV statuses and other sensitive personal information with third-party firms.

UK law firm Austen Hays filed the claim in the High Court in London yesterday, the firm announced. The class action "alleges the misuse of private information of thousands of affected UK Grindr users, including highly sensitive information about their HIV status and latest tested date," the law firm said.

The law firm said it has signed up over 670 potential class members and "is in discussions with thousands of other individuals who are interested in joining the claim." Austen Hays said that "claimants could receive thousands in damages" from Grindr, a gay dating app, if the case is successful.

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freeAgent
1 day ago
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Los Angeles, CA
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Nestlé baby foods loaded with unhealthy sugars—but only in poorer countries

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Night view of company logos in Nestlé Avanca Dairy Products Plant on January 21, 2019, in Avanca, Portugal. This plant produces Cerelac, Nestum, Mokambo, Pensal, Chocapic and Estrelitas, among others.

Enlarge / Night view of company logos in Nestlé Avanca Dairy Products Plant on January 21, 2019, in Avanca, Portugal. This plant produces Cerelac, Nestum, Mokambo, Pensal, Chocapic and Estrelitas, among others. (credit: Getty | Horacio Villalobos)

In high-income countries, Nestlé brand baby foods have no added sugars them, in line with recommendations from major health organizations around the world and consumer pressure. But in low- and middle-income countries, Nestlé adds sugar to those same baby products, sometimes at high levels, which could lead children to prefer sugary diets and unhealthy eating habits, according to an investigation released recently by nonprofit groups.

The investigation, conducted by Public Eye and the International Baby Food Action Network (IBFAN), says the addition of added sugars to baby foods in poorer countries, against expert recommendations, creates an "unjustifiable double standard." The groups quote Rodrigo Vianna, an epidemiologist and professor at the Department of Nutrition of the Federal University of Paraíba in Brazil, who calls added sugars in baby foods "unnecessary and highly addictive."

"Children get used to the sweet taste and start looking for more sugary foods, starting a negative cycle that increases the risk of nutrition-based disorders in adult life," Vianna told the organizations for their investigation. "These include obesity and other chronic non-communicable diseases, such as diabetes or high blood-pressure."

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freeAgent
1 day ago
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Los Angeles, CA
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