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Roku OS home screen is getting video ads for the first time

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roku home screen

Enlarge (credit: Roku)

Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that sees ads increasingly forced on viewers.

As spotted by The Streamable, during Roku's Q1 2024 earnings call last week, Wood, also the company's founder and chairman, boasted about the Roku OS home screen showing users ads "before they select an app," avoiding the possibility that they don't see any ads during their TV-viewing session. (The user might only use Roku to access a video streaming app for which they have an ad-free subscription.)

Wood also noted future plans to make the Roku home screen even more ad-laden:

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freeAgent
4 hours ago
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Today I went to go use the Youtube app on my Shield Android TV box and discovered that Google have added annoying ads into the interface when browsing in the app...even on my Youtube Premium account (which is supposed to mean ad-free). Someday, I'm just going to burn it all down and pirate the shit out of everything.
Los Angeles, CA
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Peacock is getting a $2 price increase

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A graphic showing Peacock’s logo in a beige circle surrounded by other colorful circles
Illustration by Alex Castro / The Verge

Peacock is getting another price hike. Starting this summer, Peacock’s ad-supported Premium plan will go from $5.99 to $7.99 per month, and its Premium Plus plan will increase from $11.99 to $13.99 per month.

The $2 increase will take effect on July 18th for new customers, while current subscribers will see the price hike on August 17th. Meanwhile, the annual plans will cost  $79.99 for Premium and $139.99 for Premium Plus. Peacock raised prices across both of its plans last year — and that was after it took away its free membership for new users.

As part of its first quarter earnings results last week, Comcast said Peacock added 3 million paid subscribers over the past few months, bringing its total number of subscribers to 34 million....

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freeAgent
7 hours ago
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It's interesting that the cheaper, ad-supported plan is getting the same $2/mo increase as the ad-free plan. That means that increase is 17% for ad-free customers but 33% for ad-supported customers. The ad-supported rate of increase is literally double that of the ad-free rate of increase!
Los Angeles, CA
LinuxGeek
6 hours ago
Peacock is one of several services that blocks streaming for Linux. These yearly price increases would push me to cancel - if only my significant other would let me.
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NYT learns how GM car buyers wound up in a program that raised insurance rates

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Continue reading NYT learns how GM car buyers wound up in a program that raised insurance rates

NYT learns how GM car buyers wound up in a program that raised insurance rates originally appeared on Autoblog on Mon, 29 Apr 2024 17:02:00 EDT. Please see our terms for use of feeds.

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freeAgent
7 hours ago
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I'm glad GM are being sued for this nonsense.
Los Angeles, CA
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The Philosophy of Genie Wishes

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PERSON:
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freeAgent
11 hours ago
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Los Angeles, CA
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Razer made a million dollars selling a mask with RGB, and the FTC is not pleased

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Razer Zephyr Pro
Image: Razer

Razer will have to fork over $1.1 million in refunds to customers who purchased its RGB-clad Zephyr face mask, according to a proposed settlement announced by the Federal Trade Commission on Monday. The company claimed the face mask used N95-grade filters, but the FTC alleges Razer never submitted them for testing and only “stopped the false advertising following negative press coverage and consumer outrage at the deceptive claims.”

Razer first released its Zephyr face mask in 2021 as a nifty, cyberpunk-esque alternative to traditional face masks worn during the covid-19 pandemic. Although Razer initially marketed the $100 mask as having N95-grade filters, it scrubbed any mention of the grade after YouTuber Naomi Wu tore down the mask...

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freeAgent
11 hours ago
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I feel like anyone who bought this thing deserves what they get, but it's good that Razer isn't getting off the hook for fraud, too.
Los Angeles, CA
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Apple’s iPadOS will have to comply with EU’s Digital Markets Act too

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The European Commission said it will apply its flagship market fairness and contestability rules to Apple's iPadOS.

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freeAgent
11 hours ago
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Just let it run MacOS.
Los Angeles, CA
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