Instagram has begun testing a feature in which Meta’s AI will automatically generate images of users in various situations and put them into that user’s feed. One Redditor posted over the weekend that they were scrolling through Instagram and were presented an AI-generated slideshow of themselves standing in front of “an endless maze of mirrors,” for example.
“Used Meta AI to edit a selfie, now Instagram is using my face on ads targeted at me,” the person posted. The user was shown a slideshow of AI-generated images in which an AI version of himself is standing in front of an endless “mirror maze.” “Imagined for you: Mirror maze,” the “location of the post reads.”
“Imagine yourself reflecting on life in an endless maze of mirrors where you’re the main focus,” the caption of the AI images say. The Reddit user told 404 Media that at one point he had uploaded selfies of himself into Instagram’s “Imagine” feature, which is Meta’s AI image generation feature.
People on Reddit initially did not even believe that these were real, with people posting things like "it's a fake story," and "I doubt that this is true," "this is a straight up lie lol," and "why would they do this?" The Redditor has repeatedly had to explain that, yes, this did happen. "I don’t really have a reason to fake this, I posted screenshots on another thread," he said. 404 Media sent the link to the Reddit post directly to Meta who confirmed that it is real, but not an "ad."
“Once you access that feature and upload a selfie to edit, you’ll start seeing these ads pop up with auto-generated images with your likeness,” the Redditor told 404 Media.
A Meta spokesperson told 404 Media that the images are not “ads,” but are a new feature that Meta announced in September and has begun testing live. Meta AI has an “Imagine Yourself” feature in which you upload several selfies and take photos of yourself from different angles. You can then ask the AI to do things like “imagine me as an astronaut.” Once this feature is enabled, Meta’s AI will in some cases begin to automatically generate images of you in random scenarios that it thinks are aligned with your interests.
“We’re testing new Meta AI-generated content in your Facebook and Instagram feeds, so you may see images from Meta AI created just for you (based on your interests or current trends),” an announcement post from September read. “You can tap a suggested prompt to take that content in a new direction or swipe to Imagine new content in real time.” Examples Meta showed at the time were images of users as astronauts and video game characters. The Meta spokesperson said that these images will only appear if you go through the “Imagine Yourself” onboarding process, which I went through to test it here:
“Meta may show AI images of you in places like Feed,” it says. “Only you can see them.”
I have not yet received any AI-generated images of myself in my timeline.
The Reddit post, which was upvoted to the top of r/ABoringDystopia, is the first example of an automatically generated AI image of a person being put into that person’s Instagram feed that I’ve seen so far. It came on the same weekend that Meta’s AI-generated profiles went viral and were ultimately deleted from the platform. Meta continues to believe that people want to be shown more and more AI-generated content and is finding new ways to fill people’s feeds with AI. Now, it seems, some of that AI-generated content will feature AI versions of users themselves.
We previously reported that using Snapchat’s AI selfie feature gives the company permission to use AI versions of you in advertisements.